Salesforce's proposed $5.66 billion acquisition of Braze expands its real-time customer engagement and AI decisioning capabilities, with implications for marketing technology consolidation.
AI & Software ApplicationsApproximately $5.66 billion enterprise value
Proofpoint's acquisition of Varonis signals importance of data protection and AI security in the overall security market.
CybersecurityApprox. $6.3B all-cash announced transaction; $49.75/share
CDW's $525 million acquisition of Lovelytics illustrates the strategic value of Databricks expertise, specialized AI consulting talent and enterprise distribution in technology services M&A.
IT ServicesApproximately $525 million
Salesforce's Contentful acquisition links governed content, customer data and AI agents—and raises questions about strategic software value, composable CMS competition and the valuation reset for venture-backed infrastructure.
AI & Software Applications · AI & Cloud InfrastructureApprox. $1.5B disclosed cash consideration, net of existing stake; subject to adjustments